What you should know when considering
expanding online sales to China

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Modular Solutions

Modular approach

eShopWorld offers extremely agile and scalable modular solutions to give retailers all the capabilities needed to simplify and optimize global e-commerce. Our modules can be tailored specifically for your business and are integrated easily within your branded website environment.

Solution Modules

We offer the following modules, all of which we customize to meet your specific B2C needs: Global Checkout, Payments, Logistics (including shipping and delivery, cross-border clearance, and returns management), Customer Services, Retailer Administration, and Marketing Insights.


All our solutions our glocalized—that is, created to provide the capabilities necessary for global e-commerce, but with a local feel. We provide your customer with a shopper experience that is as easy and comfortable as buying locally.

Modular Approach

Because every B2C company has different global capabilities and strategies, we offer a modular approach to global e-commerce enablement. Our scalable solution modules span the entire customer and retailer journey. Extremely agile, these modules can be mixed and matched as needed and tailored to meet your specific needs, which can vary country by country.

Easy integration

Our solution modules also integrate easily within your environment. No costly or prolonged IT integrations needed. Just install a small Java script on your website for immediate access to a localized version of your site. Alternatively, you or our IT development team can interface with our pre-developed API web services to access all our cross-border functionality and services. eShopWorld can have you up and running for global e-commerce faster than you think.

Global Checkout

Reduce cart abandonment and maximize conversion rates with our multilingual Global Checkout module with full landed cost visibility. With our secure, PCI-compliant checkout, your shoppers can clearly view the entire cost—goods, shipping, handling, duties, and taxes; select their preferred shipping method; and choose whether to make duty payment at the checkout or during the delivery process. eShopWorld remits to the you, the retailer, in your preferred currency, and provides full protection against charge backs and currency fluctuation. We also allow you or eShopWorld to act as the Merchant of Record.


Enable your global customers to pay with their preferred method of payment. Our Payments module lets customers in Russia pay using one of several popular electronic wallets or via cash on demand, and customers in Germany pay by ELV direct debit. With eShopWorld Payments, you can accept multiple payment methods and currencies.

With both Global Checkout and Payments, if eShopWorld is the Merchant of Record, you are completely protected from fraud risk. Should a buyer use a fraudulent credit card, it’s our problem, not yours. We absorb the risk.


Hand off all of some of your order fulfilment challenges, from shipping and delivery—including carrier management and cross-border clearance (taxes, customs, duties, compliance)—to returns management. Thanks to our deep logistics expertise, many global partners, and carrier-agnostic approach, we can tailor each logistics component to best meet the needs of your company, your international customers, and your target market.

Customer Service

Provide excellent customer service. As at home, your cross-border customers will be more likely to buy from you if they know they have someone to turn to with their questions or concerns. At eShopWorld, we offer a multilingual customer care service to supplement your domestic customer service team. Your shoppers can have multi-channel access to our team through email, phone or online chat. We can also provide your team with the tools and information it needs to better support your international customers.

Retail Administration

Understand the data your sales generate. Our Retail Administration module provides you with the data, metrics, and reports you need to fully understand and enhance your international sales efforts. A report center provides configurable reporting for a range of information, such as order completion, delivery performance, and product sales by country.

Catalog Management

For international sales, catalog management can be a nightmare for some retailers. We can help prepare your product catalogs for global markets and keep them current with ever-fluctuating import duties. Working closely with your team, our experts assign HTS codes to products; identify any with export, import, or shipping restrictions; and help you plan accordingly.

Marketing Insights

Improve and enhance your international marketing strategies and campaigns with eShopWorld data analysis, aggregated from our clients’ real world experiences, and strategic reports. Our insights into regional markets and cultures can help you tailor your marketing messages and promotions to take into account and take full advantage of cultural differences and nuances.

Shopper Experience

Shopper-Centric Experience

eShopWorld allows retailers to provide cross-border shoppers with an excellent shopping experience throughout their complete customer journey—from browsing to buying and beyond. An experience that drives repeat business and reflects well on your brand.

Brand Protection

Since cross-border customers shop entirely within your own B2C website environment, you control the brand messages and “look and feel.” You also retain full control over your customer data—for no additional fee.


We “glocalize” the cross-border shopper experience so that, from the moment shoppers first visit your website until their order arrives at their doorsteps, they can enjoy a global shopping experience that feels local.

Shopper-Centric Experience

eShopWorld personalizes and localizes your B2C website so that it presents to global shoppers all the information they need in a manner that is culturally appealing, user-friendly, and tailored to them. We make it easy for them to browse and find the information they need, see prices in their currency and view the fully landed cost before clicking to buy, pay using their preferred payment methods, and receive goods via local delivery options, They can also talk to customer service or process returns just as if dealing with a local company.

Full Control Over Brand

With full control over the shopper’s experience, you retain full control over your brand as well. Since cross-border customers shop entirely within your own glocalized website environment, you control the brand messages and “look and feel.” We help you convey your brand in the right language, with the right words and nuances for your target audience, and provide the excellent shopper experience that builds confidence and goodwill for your brand.

In addition, with eShopWorld, you retain full control over your customer data, which can help you continue to refine your brand messages. We give you full access to that data—at no additional fee—so you can learn which consumers are buying what and improve your marketing.

Comprehensive Glocalization

We provide shoppers with global reach but local feel. Based on IP address, shoppers are presented with a website in their own language, with their own cultural conventions and localized product pricing throughout (based on a simple currency conversion or market-specific pricing). They can also take advantage of market-specific promotions and marketing campaigns such as special discounts or free shipping for “Singles Day” in China or Diwali in India.

It’s as easy for global shoppers to buy from you as from a local e-tailer. They can pay in their currency, see total landed cost calculations, pay with their preferred payment methods, and receive shipment via local shipping options. They can also talk to customer service in their language and easily return items.

China is now the largest e-commerce market in the world. No matter which statistics you look at, the growth of the e-commerce market in China in recent years has been nothing short of jaw dropping. With the largest population on the planet, China already has more than 300 million more Internet users than the U.S. has people—and shopping online is already a way of life for many of them.            

Online shoppers in China are also buying outside their borders. According to one study, 84% of Chinese cross-border shoppers buy from U.S. websites and up to 35.9 million shoppers are predicted to spend $161 billion on U.S. purchases by 2016.

Chinese shoppers are increasingly mobile shoppers. By 2015, mobile transactions are projected to reach $42.4 billion, or 8% of total e-commerce in China.

Social media has more influence in China than in any other country. A typical Chinese shopper will query opinions in a social media platform on PC or smartphone and read two to three reviews before clicking to buy.

For goods purchased from overseas, the Chinese government imposes import duties, customs taxes, and value-added taxes (VAT). How these fees are calculated is quite complex, varying by product category and material and ranging from 0 to 100%.

Should your business be considering expanding online sales to China? To help you start thinking critically about this potential opportunity, read the infographic.


The China e-commerce opportunity 

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